Hey, my name’s Major Mike.
I know how you feel.
This month I turned 45.
Father of three.
Married to a very fit, disciplined, and beautiful wife.
Veteran Infantry Army Officer - with too many body niggles.
Former rugby player.
Businessman and entrepreneur.
Having successfully exited my last venture, I’m currently building my next - this site Toro Digital - delivering tech, cyber & Defence consultancy, fractional CTO, and board advisory services.
I’m a builder – I rarely stop, and my mind certainly doesn’t.
Often on: calls, meetings, breakfasts, lunches, and dinners.
I love all the wrong things – beer, wine, good food, the pub and rugby matches.
All the things that conspire against fitness.
But I’ve found a way to balance the pleasures in life with a fit and strong body.
Let’s Set the Scene
You’re highly driven, your calendar is packed, and you’re juggling responsibilities that stretch you from morning to night.
Fitness often feels like a luxury you can’t afford.
You still want to look good in a suit, feel confident by the pool, and not wince every time you get up from your desk.
But most of all?
You want to be fit for the future and your family.
I get it – because I’ve been there too.
The Possible Impact of Ignoring Fitness
If you keep putting fitness on the backburner:
• Stress and fatigue build up, affecting your energy and performance.
• Stiffness and weight gain creep in, making you feel older than you are.
• The people who matter most – your family, your team, your future self – don’t get the best version of you.
But if you make fitness a priority?
• You gain more energy, clarity, and resilience to excel in every area of your life.
• You create a sustainable routine that fits into even the busiest days.
• You show up for your family and your future, stronger and more capable than ever.
Let’s Make This Super Simple
I built Exec Fitness because I needed it myself.
I don’t aspire to Greek god status anymore – I’m not chasing endless gym sessions or impossible goals.
Instead, I focus on:
1. Structuring my approach to fitness: A plan that works for middle age, not my 20s.
2. Balancing discipline with pleasure: Fitness that lets me enjoy beer, wine, good food, and rugby – guilt-free.
3. Creating habits, not hurdles: Fitness that works with my life, not against it.
Exec Fitness is about simplifying the process, cutting the fluff, and getting results that matter.
No long-winded young buck fitness bollocks.
Just practical, effective strategies for busy, driven people who want to stay strong, sharp, and resilient.
Why This Will Make You “Fit for Future & Family”
Fitness isn’t just about looking good – although, let’s be honest, we all want that.
It’s about building a foundation that supports your family, your ambitions, and your future self.
It’s about staying sharp for your business, strong for your kids, and ready for whatever challenges life throws your way.
And most importantly?
It’s about proving to yourself that you can balance success and fitness, pleasure and discipline, ambition and health.
If I can do it, so can you.
Welcome to Exec Fitness.
Major Mike
Always forward.